Freight visibility is the ability to know, in real time, where your cargo is, what condition it is in, and when it will actually arrive, not what a schedule claimed a week ago. In commodity logistics, the gap between claimed and actual is where the money leaks, and closing it is now a data problem more than a shipping problem.
“We had 47 vessels at sea, 12 carrying live crude positions, tracked on a spreadsheet refreshed twice a day by a port agent's WhatsApp message. When one vessel diverted, we found out three hours later. The position had already moved against us by $800,000.”, Head of Operations, Major Commodity Trading House
