Every major vendor in the commodity space is now selling AI. The pitch is consistent: faster decisions, automated workflows, predictive analytics, reduced operational risk. The demos are impressive. The case studies are carefully selected.

The reality on most desks is more complicated. Some of what is being sold is genuinely transformative. Some of it is a thin wrapper around existing functionality with a new label. Knowing the difference is one of the more valuable skills a commodity professional can develop right now.